Few marketing campaigns throughout
history have come close to the success of some of most memorable
campaigns in advertising and marketing history. Here are some of the
greatest marketing campaigns of all time, and a brief explanation why
they were hailed as the best ever.
Volkswagen’s “Think Small”
– Launched in
1960, Volkswagen’s “Think Small” campaign has often been hailed
as simply the best ever. The campaign was launched to combat American
tendency to buy big American cars, which is definitely something
Volkswagen isn’t known for. The masterminds of the campaign banked
on a simple premise – honesty and the benefits of the economy of
space, which many people can simply appreciate.
Apple’s “Get a Mac” –
Launched in the
wake of Apple’s downward spiral in terms of sales back in 2006, the
campaign featured comedian John Hodgman as a boring representation of
a PC and actor Justin Long as a youthful and hip Mac. Apple later
experienced an almost 40 percent sales increase by the year’s end.
Nike’s “Just Do It” –
Reebok was just a
pain in the neck for Nike back in the late 80s, until they launched
their “Just Do It” campaign. It brought Nike on top of the sports
shoes market in almost blinding speed – sales increased from a mere
$877 million in 1988 to a whopping $9.2 billion ten years later. The
main formula for this campaign was the tagline’s simple but
powerful message directly pointing to uncompromised athleticism and
the will to win.
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