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Wednesday, July 16, 2014

SEO Rules that Remain Unchanged

At the quick pace with which search engine algorithms are changing, it could become difficult for the business owner to keep tabs of the right strategies in search engine optimization or SEO. However, in the fight for quality content and optimizing the user experience, you will find that some things are still the same as before.
Keyword stuffing is bad – Stuffing your content and your meta tags with useless keywords that don’t even make sense just might get your site kicked out of search engine results pages (SERPs).
Doorway pages are frowned upon – Doorway pages are those that serve no other purpose than to improve SERP rankings, giving no thought whatsoever to how it affects the end-user’s experience.
Quality content is for the readers – Your site’s content should always be done with your readers in mind. The more accessible and relevant your blog posts and on-site content are, the bigger your chance of turning your site visitors into leads and, eventually, into customers.
Linking to quality sites is paramount – You should link to reputable and authoritative sites and seek to generate links back to your site from them as well. Stay away from shady sites that hang on the fringe of getting penalized.
Submitting to directories shouldn’t be ignored – Sign your site up in as many online directories as you can (again, make sure that they’re reliable). The more sites you successfully register for, the better will be your online visibility.

Wednesday, July 9, 2014

Mobile Marketing: The Future Has Arrived

Technology evolves in mind-blowing ways. Mobile devices, which outnumber the world’s population by 600 million and serve as the primary means by which 85 percent of consumers access the Internet, are a case in point.
Yet the sheer prevalence of mobile devices should not be your sole motivating factor. In some respects, mobile marketing enables easier tracking and is more efficient than other types of online marketing.
Traditionally, online marketers have had to contend with variances in IP addresses, which aren’t always unique and are assigned by internet providers. Mobile marketing, on the other hand, involves individual phone numbers. Consequently, you can keep better track of consumer behavior and retrieve more accurate data that allows you to gauge the success of your campaigns.
Studies also show that 90 percent of the time, consumers carry or at least have an internet-capable mobile device, like a smartphone, within reach. Your chances of reaching your target audience are greater if you are able to get your message across through a platform they are likely to check several times a day.
Finally, take note that most internet users steer away from websites that are not entirely mobile friendly. A marketing company with thorough experience in responsive web design, which enables easy navigation across a wide range of mobile devices, can be your best ally in this regard.