At the quick pace
with which search engine algorithms are changing, it could become
difficult for the business owner to keep tabs of the right strategies
in search engine optimization or SEO. However, in the fight for
quality content and optimizing the user experience, you will find
that some things are still the same as before.
Keyword
stuffing is bad – Stuffing your
content and your meta tags with useless keywords that don’t even
make sense just might get your site kicked out of search engine
results pages (SERPs).
Doorway pages
are frowned upon – Doorway pages are
those that serve no other purpose than to improve SERP rankings,
giving no thought whatsoever to how it affects the end-user’s
experience.
Quality
content is for the readers – Your
site’s content should always be done with your readers in mind. The
more accessible and relevant your blog posts and on-site content are,
the bigger your chance of turning your site visitors into leads and,
eventually, into customers.
Linking to
quality sites is paramount – You
should link to reputable and authoritative sites and seek to generate
links back to your site from them as well. Stay away from shady sites
that hang on the fringe of getting penalized.
Submitting to
directories shouldn’t be ignored –
Sign your site up in as many online directories as you can (again,
make sure that they’re reliable). The more sites you successfully
register for, the better will be your online visibility.
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