Technology
evolves in mind-blowing ways. Mobile devices, which outnumber the
world’s population by 600 million and serve as the primary means by
which 85 percent of consumers access the Internet, are a case in
point.
Yet
the sheer prevalence of mobile devices should not be your sole
motivating factor. In some respects, mobile marketing enables easier
tracking and is more efficient than other types of online marketing.
Traditionally,
online marketers
have had to contend with variances in IP addresses, which aren’t
always unique and are assigned by internet providers. Mobile
marketing, on the other hand, involves individual phone numbers.
Consequently, you can keep better track of consumer behavior and
retrieve more accurate data that allows you to gauge the success of
your campaigns.
Studies
also show that 90 percent of the time, consumers carry or at least
have an internet-capable mobile device, like a smartphone, within
reach. Your chances of reaching your target audience are greater if
you are able to get your message across through a platform they are
likely to check several times a day.
Finally,
take note that most internet users steer away from websites that are
not entirely mobile friendly. A marketing company with thorough
experience in responsive web design, which enables easy navigation
across a wide range of mobile devices, can be your best ally in this
regard.
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